Global soccer star David Beckham, whose autograph is among the most sought-after in the world, uses a Sharpie marker to autograph jerseys for young fans at Seoul World Cup stadium following an exhibition match there. Beckham and Sharpie recently announced a global partnership that includes advertising, in-store promotions and more.
07.MAR.08
OAK BROOK, Illinois
- International Soccer Star David Beckham Inspires People to Write Out Loud!(TM) with Sharpie(R) Permanent Markers
Long recognized as the celebrity autograph marker of choice, Sharpie(R) brand is partnering with one of the world's most recognizable celebrities, global sports star David Beckham. Beckham, whose autograph is among the most sought-after in the world, will become Sharpie's global ambassador in a fully integrated global marketing campaign that rolls out initially in the United States in early March.
Sharpie, a flagship brand of Atlanta-based Newell Rubbermaid, will leverage Beckham's status as an international sports star to increase awareness of Sharpie not only as the preferred autograph marker, but also its many creative uses. [full story]
